Rise & Fall India – Sponsor Impact Study

Section A: Screener

Q1. Viewing Status

Which of the following best describes you? (SHOW CARD, READ OUT)

I watch Rise & Fall India regularly (2+ episodes)

I have watched Rise & Fall India occasionally (1 episode/clips)

I have not watched Rise & Fall India but I am aware of the show

I have not heard of Rise & Fall India

Section B: Show Engagement

Q6. Platforms of Viewing

How do you usually watch Rise & Fall India? (MULTIPLE ALLOWED)

Amazon Prime Video

Sony TV

MX Player

Disney+ Hotstar

Amazon MX Player

JioCinema

ZEE5

Sony LIV

Netflix

ALTBalaji

Eros Now

Q7. Episodes Watched

How many episodes of Rise & Fall India have you watched?

1-2 episodes

3-5 episodes

6+ episodes

Section C: Awareness

Q8a. Unaided Awareness

When you think of brands associated with Rise & Fall India, which brands come to mind? (Open-ended; multiple mentions; PROBE: Any others?)

Q8b. Aided Awareness

Which of the following brands have you seen or heard of in connection with Rise & Fall India? (ROTATE ORDER)

Lux Cozi

Orient Lighting

Haier

Pintola

Avvatar

None of these

Q9b. Aided Integration Awareness

Brand	Product Placement	Logo on Costumes/Dresses	In-House Merchandise/Rack	Appliances/Fixtures	Powered By/Lighting	Other (specify)	Don't Recall
Lux Cozi	1	2	3	4	5	6	7
Orient Lighting	1	2	3	4	5	6	7
Haier	1	2	3	4	5	6	7
Pintola	1	2	3	4	5	6	7
Avvatar	1	2	3	4	5	6	7

Section D: Brand Metrics

Q10. Brand Favorability

(1 = Very unfavorable … 5 = Very favorable)

Brand	1	2	3	4	5
Lux Cozi	1	2	3	4	5
Orient Lighting	1	2	3	4	5
Haier	1	2	3	4	5
Pintola	1	2	3	4	5
Avvatar	1	2	3	4	5

Q11. Consideration

How likely are you to consider buying/using these brands in the near future? (1 = Very unlikely … 5 = Very likely)

Brand	1	2	3	4	5
Lux Cozi	1	2	3	4	5
Orient Lighting	1	2	3	4	5
Haier	1	2	3	4	5
Pintola	1	2	3	4	5
Avvatar	1	2	3	4	5

Q12. Purchase Intent

How likely are you to actually purchase these brands within the next 3 months? (1 = Very unlikely … 5 = Very likely)

Brand	1	2	3	4	5
Lux Cozi	1	2	3	4	5
Orient Lighting	1	2	3	4	5
Haier	1	2	3	4	5
Pintola	1	2	3	4	5
Avvatar	1	2	3	4	5

Section E: Brand Imagery Statements

(Ask only for brands recognized in Q8b. SHOW SCALE: 1 = Strongly Disagree … 5 = Strongly Agree)

Lux Cozi

Statement	1	2	3	4	5
Trusted innerwear brand for Indian families	1	2	3	4	5
Prioritizes comfort and durability	1	2	3	4	5
Reliable and value-conscious	1	2	3	4	5
Widely accessible	1	2	3	4	5

Orient Lighting

Statement	1	2	3	4	5
Brings innovation to everyday lighting	1	2	3	4	5
Trusted name in quality electrical solutions	1	2	3	4	5
Reliable brand	1	2	3	4	5
Customer-centric, diverse solutions	1	2	3	4	5

Haier

Statement	1	2	3	4	5
Innovates for modern family needs	1	2	3	4	5
Technologically advanced	1	2	3	4	5
Globally trusted quality brand	1	2	3	4	5
Human-centric design	1	2	3	4	5

Pintola

Statement	1	2	3	4	5
Champions pure and natural nutrition	1	2	3	4	5
Clean-label, health-focused brand	1	2	3	4	5
Premium quality Indian brand in healthy spreads	1	2	3	4	5

Avvatar

Statement	1	2	3	4	5
Premium nutrition brand with farm-to-fresh promise	1	2	3	4	5
High-quality, clean protein products	1	2	3	4	5
Authentic and transparent Indian brand	1	2	3	4	5
Trusted by athletes and fitness enthusiasts	1	2	3	4	5